Apparently, Angelina Jolie 'overshadowed' the St. John brand.
Uh, really? It took the brand three years to figure this out.
Here's a statement from the CEO:
"[Jolie] overshadowed the brand," said chief executive officer Glenn McMahon. "We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.
"We needed to show a modern point of view of St. John," McMahon added. "We have evolved."
"We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette," he added.
Now, they're on to redheads as Angie has been replaced with someone who happens to be married to some Rock Star (shocking! A model is married to a Rock Star?!?!?) Whatever.
Like many luxury brands, St. John is trying to stay relevant. Fashion Retail ain't easy, kids!
Well, we can still enjoy Angie's gorgeousness--thanks to the wonders of the internet!
Below are some of her best St. John pimping...I mean, ad campaigns:
She looks a bit stunned here but the look is very Eva Peron
Perhaps she's writing her 'to do' list. Don't we all look like this when we're writing our grocery list?
'How does this thing work?'
'I'm mysterious and irresistable. And the lips are real, thank you very much.'
'Man, I'm fucking hot!'
'I think I'll wear these gloves to bed tonite. Meow!'
'Even dogs want to do me.'
'This isn't champagne in my glass, is it? I'm breastfeeding the Mongolian triplets I just adopted, you morons!!'
Gee, I wonder whatever made them think she was overshadowing the brand.
*eyes rolling*
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